Susan Heffernan

With over 20 years experience in the tourism and hospitality sector, Susan has experienced firsthand the transformation of Ireland into a thriving global tourism destination and seen how Ireland’s product offering stacks up in the international market place. This insight, along with a passion and enthusiasm for driving creativity and a strategic focus on developing economic opportunities in a sustainable and innovative fashion have shaped the focus of Susan’s service offering.

From ‘wouldn’t it be great if…’ to driving strategic planning and achieving measured outcomes, Susan will work as part of your team – focussed, committed and dedicated to delivering results. A proven track record of consistently delivering brings a realistic, can do approach. Susan’s expertise is offered via the following services:

Business Planning
• Strategic business planning
• Project management
• Fundraising & commercial development
• Funding applications
• Strategy development
• Feasibility studies

PR, Communications & Marketing
• Sales & marketing planning
• Social media & content marketing
• Website planning
• Brand development & creative messaging
• PR & media relations
• Communications

Event Management
• Venue sourcing
• Marketing & PR
• Event planning & production
• Creative delivery

Training & Mentoring
• Sales & marketing training
• Tourism sector specific training programmes
• SME
• Targeted business development mentoring
• Capacity building for community groups